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William
Fitzgerald

President

Billy Fitzgerald is an award winning Producer, Director and Production Manager with 15 years of television experience. Billy started his career in television news at Business News Broadcasting. He then brought his expertise to the New York Stock Exchange as their Broadcast Specialist. There he was a part of the team in building the NYSE’s digital broadcast facility. The NYSE is the world’s largest equities marketplace, and its Opening/Closing Bell live broadcast is the most widely watched daily event in the world.

He left the NYSE staff in 1997 to start a video production and post-production company. During this time he worked on productions for clients such as CNN, Associated Press, MTV, VH1, BET, Sony BMG, The Better Business Bureau, TNT USA, Spear Leeds & Kellogg, and Labranche & Co.

In 2005, Billy joined NYC Media Group as their Director of Production – an organization created by Michael Bloomberg to manage all of New York City’s media assets. While at NYC Media Group, he was responsible for production of all the original content that aired on NYC TV’s broadcast channel 25 (WNYE) and cable Channel 74, as well as 5 syndicated programs on WNBC and one nationally syndicated program on PBS. During his tenure there, NYC MG forged historic syndication partnerships with NBC and PBS, and under his supervision, switched production formats to High Definition. While he was Director of Production, NYC TV received 80 NY Emmy nominations. The show “Secrets of New York,” which he co-executive produced and production managed, won 7 Emmys in 2007 – more than any other single show. Billy won the 2008 Emmy for Advanced Media: Lifestyle/Entertainment for "Gigs", a hybrid broadcast/online show about New York City's live music scene that he created and executive produced. That same show was nominated for a Webby in 2008.

Billy is also the Director of Photography and Production Manager on "Back Door Channels: the Price of Peace", a feature-length documentary featuring President Carter, Henry Kissinger and Boutros Ghali which premiered opening night of the 49th Annual Monte Carlo Television & Film Festival. Back Door Channels was then shown in Theaters in New York, Los Angeles and other select cities, and was distributed on PBS nationwide. Billy and the BDC team won a 2014 New York Emmy for Documentary for PBS affiliate WLIW.

Read more about Billy Fitzgerald’s Filmography on IMDB.


Ursula
von
Rydingsvard

Chief Executive Officer

Ursula von Rydingsvard is an award-winning producer and Broadcast Journalist, producing video packages for the world's most influential brands and corporations. Ursula started out as an intern at CNN while obtaining her Masters in Broadcast Journalism from NYU. She worked her way up to Executive Producer at CNN. She helped launch “Ahead of the Curve,” a two hour live show airing from 5am -7am on CNN and CNN International. “Ahead of the Curve” was watched by the most affluent business viewers around the world as they started their day. AOC was a tremendous opportunity for sponsorship revenue. During this time she honed her ideas for integrating corporate sponsors into programming helping to place billboard ads so as not to be obtrusive to the news coverage. During this time Ursula was handpicked to produce CNN’s Millennium coverage. Ursula worked closely with the International team to coordinate the most expansive global coverage CNN has ever tackled. She then transferred from Atlanta to NY and produced long-form packages for “Business Unusual,” and “Pinnacle” a dynamic mix of interviews and documentary style stories looking at corporate leaders and inspiration in business.

In February of 2003, Ursula caught the war bug and wanted the adrenalin rush of the “Shock and Awe” campaign. She was hired at MSNBC as a daytime segment producer. As the war coverage wound down she entered the Prime time line-up, once again helping to launch a new show called Deborah Norville Tonight. After the show’s run, she left live news to enter the corporate video production world at Vidicom. As a Senior Producer she oversaw all aspects of production from hiring crews to managing editing flow. Producing fashion, feature and trend oriented packages, SMT’s VNR’s and B’roll Packages airing on NBC Early Today, CBS, FOX and CNN’s Newsource. Ursula is no stranger to the fashion world, covering Fall and Spring fashion shows in NY and Paris.
Over the years Ursula has interviewed a wide range of celebrities, political figures and Royalty. Ursula is a Blue Ribbon Panelist and judge for the annual News and Documentary Emmy Awards. Ursula is also a skilled Voice Over Artist.


Holmes Ghassemi

Marketing Director

Holmes Ghassemi is an accomplished marketing strategist with an exceptional track record in developing iconic, industry-leading consumer brands and products.

Holmes began his career in the sports industry where he conceived and executed Athlete, Brand and Product strategies for major sporting goods companies such as Nike, Easton and Warrior. More recently, Holmes has provided consulting in the world of sports and entertainment and also co-founded a unique, consumer-direct start-up in Vancouver.

In 1999, Holmes left his Athlete Relations/Team Sales role at Nike to take over as the Stick Category Product Manager within Easton’s hockey division. In the subsequent six years, he oversaw the development of multiple unique hockey stick designs that were awarded patents and forever changed the sport on the ice and at retail. Holmes also took on a greater role within the division during that time, overseeing all hockey Brand and Product initiatives as the Director of Marketing.

Intrigued by the prospects of working with a blank canvas, in 2005, Holmes left to launch the Warrior brand in the hockey market while overseeing their pre-existing lacrosse business. After marrying a high-performance product mix with an aggressive graphic package, he leveraged the exposure of National Hockey League product usage to connect the brand to its target audience. The strategy was a success, establishing Warrior as a recognized and respected brand amongst fans and players alike.

After his departure from Warrior, Holmes operated a consulting business that structured Brand, Product and Promotional strategies for individuals and businesses within the sports and entertainment industries. The opportunity to work with a variety of business interests in a range of industries was invaluable to Holmes, helping strengthen his problem-solving skills in a demanding, time-sensitive environment, while also helping solidify his Brand-first marketing philosophy.

Today, the reach and influence of digital media as a vehicle to build and convey Brand in a fast-paced and ever-changing business landscape. Holmes is very excited to join YouHere Productions because he firmly believes that YouHere is on the cutting edge of using digital media to build and convey Brand for their clients.